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The Foundational Story of our Fashion

Who we are

Aninathi Brand is Corporate and Casual Wear company, producing high quality affordable clothing for businesses and individuals in South Africa. Aninathi Brand is a subsidiary of Aninathi Brand and Projects (PTY) LTD.

Established in 2018, Aninathi Brand and Projects (PTY) LTD is an emerging wholly black owned business involved in branding, construction and general trading in all aspects (i.e. Branding, Construction, Catering, Grass Cutting, Cleaning Service, Sound System Entertainment Hire and General Trade). Aninathi Brand is 100% black owned.

Founded by Masango Goqa, an Architect by qualification, Aninathi Brand is built on a culture of excellence, precision, and happiness, as the business believes that clothes make people happy and the customer’s happiness is the objective. Masango loves fashion and is inspired by other successful black fashion designers like David Tlale, Thula Sindi and the like. The brand name Aninathi is derived from the names of Masango’s two children – Anita and Inathi.

His dream is to become a world renowned fashion icon and every day he is working towards that dream. To enhance his knowledge of fashin and stay on top of latest fashion trends, Masango and his team always attends fashion shows and spend time studying and researching other global fashion brands.

The Background to Aninathi

Building the Brand and Story

Aninathi Brand was established in Midrand, South Africa, in 2018 and is the result of the sole owner Masango Goqa’s passion for passion and customer service. Masango fell in love with fashion from a very young age and wanted to share his passion with people that are as passionate about looking good as he does. Over the past few years, the team at Aninathi has been working day and night sourcing raw material and experimenting with different fabrics for our various fashion ranges.

Our target market is any person/s who like stylish and easy to wear clothes at affordable prices. When the brand was launched the aim was to create trendy clothes for young people and which represents their province of origin; i.e. for Kwazulu Natal we designed t-shirts and other clothing items branded “KZN Ikhaya Lam”, for Limpopo “Limpopo Ke Gae”, Eastern Cape “uQumbu Likyaya Lam” etc.

The goal now is to design, manufacture and distribute innovative fashion brands across the globe, with Aninathi Brand as the main brand. As a proudly South African company, we use fine raw materials processed by trusted local manufacturing companies to ensure that we make a meaningful contribution to the economy of the country.
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Reasons to shop with us

Free two-day delivery

Free two-day delivery

On in-stock items ordered by 5:00 p.m.
Secure payment

Secure payment

On in-stock items ordered by 5:00 p.m.
Fast support

Fast support

On in-stock items ordered by 5:00 p.m.